However, there are also chemical reasons behind the attraction of chocolate. It’s a sweet and we are all attracted to sugary things for a start. However, it also contains triggers for your endorphins (the “feel good” chemicals) which other sweets don’t. Finally, specifically for the women it contains phenylethylamine which is related to chemicals peaking during orgasm.
Despite all that, in reality it’s the massive promotional effort on the part of the chocolate companies which is the main driving force in shifting the mountain of chocolates that are in the shops these days.